If you are considering selling your Rancho Mirage luxury home, you may be questioning how to draw the attention of prospective buyers. Of course, listing your gorgeous home on the Multiple Listing Service (MLS) will help spread awareness far and wide, but sellers still want to make sure that their property stands out above all the rest. Read on for a discussion of the most important components that should be included in a property listing to attract prospective buyers into making an offer right away.
1. A smart list price
As buyers browse the massive selection of online listings, one of their primary considerations will always be the price. If a home is too expensive in comparison to similar properties or beyond an individual’s budget, they'll likely move on and scroll right by, making the pool of interested buyers much smaller. On the other hand, setting a price that is too low may lead a seller to leave money on the table in the end.
To maximize the number of interested home buyers, make sure to set a price that's representative of the fair market value. This is best done by engaging with a skilled appraiser to get an accurate assessment of your property’s condition, style, age, and size while factoring in any renovations or essential repairs.
An experienced real estate agent will then generate a Comparative Market Analysis (CMA) report. This CMA will compare your current home to all Rancho Mirage luxury homes sold in the last few months that are similar in terms of size, location, and features. Afterward, they'll suggest a list price that is both fair and competitive to encourage buyers to make an
offer.
2. Important information
Homebuyers are more likely to spend more time looking at listings that include an abundance of detail. Providing a detailed floor plan, with the size in square footage and total rooms outlined, gives buyers a visual representation of how the layout is connected and organized. Similarly, maps can also be included to help homebuyers see exactly where they would live if they were to purchase the property. Luxury home buyers are able to visualize their potential lifestyle when they view your property and see how close it is to landmarks, attractions, and other desirable spots.
3. Showing off the best features
Crafting an enticing description for a home listing is essential to engage buyers and compel them to learn more. To make sure the strongest features of a property are highlighted, it's beneficial to enlist a real estate agent who can help decide what those attributes are. After all, emphasizing the best characteristics of a house will create an irresistible hook that draws prospective buyers in.
Buyers want to see luxury amenities, such as heated flooring, huge windows with views, marble baths, and rooftop pools, for example. Showcase these top-notch features so that prospective buyers will be intrigued from the very start.
4. Amazing photographs
To increase the chances of a quick Rancho Mirage home sale, it's not enough to just provide an engaging description. Sellers have to back their words up with compelling photographs. That's why it's essential to work with a professional photographer who has extensive experience taking beautiful photos of spacious luxury homes. With their expertise and tools, a professional photographer can create stunning and informative images for a listing that can lead to significantly faster sales.
For instance, although a photo of the laundry room may not be aesthetically pleasing, it could provide potential buyers with important details, such as whether or not there are gas or electric lines and if there's a utility sink. These features may seem trivial to some individuals but can make all the difference for others.
Keep in mind that military families and buyers living abroad may not have the opportunity to visit the property at all before purchasing; therefore, give them adequate information and photos so that they don't overlook your listing after an initial glance.
When prospective home buyers look through the photographs in the listings, it can be difficult to tell which room is which. Despite proper staging of each space in a house, potential buyers may still have difficulty accurately identifying different rooms. To ensure that there's no confusion, consider labeling each image with its respective room name — this way, buyers won't need to guess and will have a much smoother experience admiring all of the stunning photos.
5. Virtual tours
Even with the best photographer on your side, photos have their limits; certain angles or details can always be missed by the buyer. The best approach to providing a comprehensive look at a home is creating a 3D tour. This way, potential buyers can virtually enter and stroll through every room of the property up close without ever having to leave their couch. Prospective homeowners can feel as if they are in their future homes when viewing the high-tech appliances and captivating decor on display.
High-resolution videos take it a step further, giving buyers an immersive experience. Videos provide sellers with an engaging way to make a great impression that will drive homebuyers to act fast and make offers.
6. An expert real estate agent
If you're ready to list your Rancho Mirage home for sale, it's time to team up with a qualified real estate agent. Your agent knows what buyers are looking for, and they’re ready to create an irresistible description that captures buyers' attention. They'll help you decide when is the best moment to list and what price range should be set for maximum exposure. Equipped with vast experience and expertise, partnering with a real estate agent will provide invaluable support during this process.
Ready to part with your piece of Rancho Mirage real estate? Get in touch with the Bernal-Smith Group and book a consultation today. These experienced real estate agents will lead you through every step of the process. With their expertise and guidance on your side, you can rest assured that you'll get an excellent price for your property. Let the Bernal-Smith Group be your guide on this journey.
*Header photo courtesy of Shutterstock
