Clients say Lucio Bernal is one of the most trusted and sought-after agents in Palm Springs—and for good reason. Offering clients a comprehensive approach and over three decades of real estate experience, Lucio's colleagues say he has an unparalleled knowledge of the area and industry.
A few years ago, Lucio received his broker's license and started the Bernal-Smith Group with The Agency alongside Jon Smith, his husband of 17 years and business partner of six. Lucio and Jon have become a respected, dynamic duo, with over 37 years of experience between them.
Before moving to Palm Springs, Lucio worked as a luxury specialist in Beverly Hills and the Los Angeles area, giving him a strong background in the field. Since starting his real estate career, Lucio has completed transactions in residential real estate, relocation, and bank-owned property.
Today, Lucio serves the greater Palm Springs area, including Palm Springs, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, and Cathedral City. He primarily works with high net-worth buyers and sellers, including executives, business owners, human resource managers, and even the occasional celebrity. And he also loves working with clients in the moderately priced range.
A great listener, Lucio is down-to-earth and optimistic. He consistently nurtures a positive outlook and works dutifully to ease his clients through the process in a stress-free manner.
For him, there is no greater satisfaction than helping buyers close a deal and receive the keys to their dream home or seeing the relief on a client's face when they unburden themselves of a property at the end of a sale.
Clients of the Bernal-Smith Group can anticipate working with consummate, dedicated, and involved professionals who excel at the negotiation and marketing of luxury homes. Lucio is particularly skilled at utilizing professional and innovative advertising strategies to boost sales. His calm demeanor and detail-oriented approach, coupled with his sharp business insight, help him see transactions through to the end. He has a keen awareness honed by decades in the industry that helps him achieve success.
Along with being the team lead, Lucio is the former President of the local Realtor Association and a current Expert Trainer with the Institute of Luxury Home Marketing. Through this, he gives guidance to his fellow Coldwell Banker agents to help them get their luxury specialist designations. Lucio's many certifications include Certified Residential Specialist, Pricing Strategy Specialist, and Certified Luxury Property Specialist.
Lucio is a devoted philanthropist who enjoys educating his real estate peers on all aspects of the industry—especially the luxury space. In his free time, he likes to relax by hiking, enjoying the mountains, meditating, exercising, and hanging out with his chihuahua Pepe and cat Dolly.
Whether you're a first-time home buyer in search of your dream home, a seller looking to downsize or an investor looking for a great opportunity, working with a dedicated real estate professional can make all the difference.